The hustle and bustle of the holiday season in New York City is an iconic American tradition. Images of shoppers rushing through the streets of SoHo and along Broadway have long been synonymous with the holiday season. New York’s ever changing landscape now offers a few modern updates to these iconic locales, too. Situated underneath the new One World Trade Center, The shopping center at Westfield, where Sennheiser’s second New York pop-up store is located, is a modern adaptation of a New York classic. Designed by TK, the underground transit hub and shopping center is a representation of technological innovation. When visitors look up, they are greeted by “the oculus” a rib-like structure unlike any architectural achievement in the city. It seems fitting, then, that this was also the location for Sennheiser’s forward-thinking concert with musician Shoshana Bean, in which guests were provided wireless headphones to enjoy the iTunes chart-topping singer and Broadway actress’ illustrious vocals in pristine quality while shoppers scurried in and out of the surrounding stores.