"It is important today to bring together diverse technologies in an exhibition," says Roth. The museum director explains that there is nothing more boring than lifeless mannequins wearing beautiful dresses. He puts on exhibitions that become vivid and alive through the use of film, photography and music. "The AMBEO® system is an element of the exhibition on its own. It is a new and unique sound experience for visitors."
"It wasn't just about having a fantastic sound quality at this exhibition," says curator Marsh. "We wanted to convey how the music was listened to." Sennheiser proved to be the perfect partner for the project. "It was a privilege working with the sound engineers who came from Hanover and installed this incredible sound system," says Marsh. "It has an enormous influence on the listeners – it makes the hair stand up on the back of your neck."
Beneath the speakers, on the green, artificial grass on the floor, there are several beanbag chairs along with a glass cabinet displaying the remnants of a guitar destroyed by Hendrix in addition to two of his undamaged Fenders.
Curators Broackes and Marsh have brought together more than 600 objects for the exhibition. They include the suit worn by George Harrison in the Sgt. Pepper video, John Lennon's lyrics for "Imagine," penned on New York Hilton note paper, and drums used by The Who. They also include original pieces of clothing and, of course, loads of record covers, instruments, paintings and posters. The most important objects are what Broackes describes as the "backbone of the exhibition": the more than 200 LPs from radio legend John Peel's sizable collection.