Sennheiser’s New York pop-up store, located at 134 Prince St. in SoHo, was abuzz with activity last week for the first in a series of events sponsored by the streaming service Tidal. The showcase, titled “The New Sound of New York,” featured performances from a host of up-and-coming artists on Jay-Z’s Roc Nation label, all hailing from one of the five boroughs. In attendance were a who's who of music industry professionals and die-hard fans looking to experience the freshest talent NYC has to offer, as well as to be surrounded by the most sophisticated audio equipment in the world. Before the music got started, guests scattered throughout the newly opened store, obsessing over the state-of-the art headphones on display. The most popular part of the evening––second only to the music of course––was a room featuring a 360-degree audio experience that, as one guest put it, “makes everything else seem sub par.”