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Sennheiser closes its stores

Sennheiser closes its stores

Old Lyme, Connecticut, November 12, 2020 - Sennheiser will gradually close its stores in Berlin, Sydney, San Francisco, Mexico City, Seoul and Singapore over the coming months.

After carefully weighing up the costs and benefits in light of the current business situation, Sennheiser has decided to close its seven owned stores worldwide. "We opened the stores at selected locations in order to enable our customers to experience the world of the Sennheiser brand, in addition to selling products. Accordingly, we have used the stores for events, training sessions and customer events," said Andrew Cooper, Director Global Sales at Sennheiser. "Regrettably, using the stores in this way to represent the brand has been extremely limited for several months due to the Covid-19 pandemic and will continue to be difficult to depend on in the future."

"In addition, this step is also a response to changing consumer behavior; product sales are shifting more and more to online channels – this applies both to the sales platforms of our retail partners and to the Sennheiser web shop," added Andrew Cooper. Against this background, the stores are also losing their importance as a sales channel for the audio specialist. "Ultimately, it's all about investing and being present where our customers are."

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Mareike Oer Manager Corporate Communications & Brand, Sennheiser electronic GmbH & Co. KG



Daniella Kohan Communications Manager North America & ANZ, Sennheiser Electronic Corporation
About Sennheiser Electronic Corporation

Shaping the future of audio and creating unique sound experiences for customers – this aim unites Sennheiser employees and partners worldwide. Founded in 1945, Sennheiser is one of the world’s leading manufacturers of headphones, loudspeakers, microphones and wireless transmission systems. Since 2013, Sennheiser has been managed by Daniel Sennheiser and Dr. Andreas Sennheiser, the third generation of the family to run the company. In 2020, the Sennheiser Group generated turnover totaling €573.5 million.